17517854
Description
Mind Map by cristian hernan, updated more than 1 year ago
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Created by cristian hernan
over 6 years ago
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“The creation of a successful goodwill
is the most important objective in a
company”
- Companies must establish good
relationships not only with customers,
but also with their workers, whether
tangibly or intangibly
- The people who work for this company will
feel motivated and as a result of this the
company will have an excellent
performance
- The people who work for this company will
feel motivated and as a result of this the
company will have an excellent
performance
- Nowadays the social sense is
very important for the clients,
because they will feel
comfortable with the companies
and trust in their work
- When good relations are
established, the
economy and
opportunities grow
proportionally
- When good relations are
established, the
economy and
opportunities grow
proportionally
- An intangible asset can be
determined for a company as a
benefit, which in the end will
represent an economic benefit.
- The benefits guarantee a
positive perception for the
clients
- The benefits guarantee a
positive perception for the
clients
- Dimensions of relationship
- Relationships
- Relations between
managers and employees
or between employees in
the same
- Relations between
employees or managers and
clients called external.
- Relations between
managers and employees
or between employees in
the same
- Image of the product represented by the brand
- Relationships
- Benefit of success
- Teamwork
- Loyalty among workers, bosses and clients
- Clients remain and prospects grow in the market
- Clients remain and prospects grow in the market
- Teamwork
- You have to have some scientific knowledge
- Patents and licenses owned by the company
- Managerial experience
- Brands convey quality guarantees
- Patents and licenses owned by the company
- Human
capital
- Knowledge
- Innovations
- Leadership Skills
- Knowledge
- Intangible assets
- Intangible assets related to customer
- contracts,
advertising,
licensing
agreements but
also customer
contracts
- contracts,
advertising,
licensing
agreements but
also customer
contracts
- Intangible assets related to technologies
- of intellectual property rights and know-how
transfer. Intangible assets related to artistic nature:
come is general from the right of various artworks or
creations.
- of intellectual property rights and know-how
transfer. Intangible assets related to artistic nature:
come is general from the right of various artworks or
creations.
- Intangible assets related to customer
- Intangible assets
General benefits of the
context
- Productivity increase
- Reduction of losses
- Experience and specialization
- Evolution and development capacity
- Quality guarantee
- Productivity increase
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