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Mind map

About the mission statement...

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Map content

About the mission statement...

  1. Is it clear, easy to understand & realistic?

  2. Is it brief enough to be memorable?

  3. Does it reflect customer needs?

  4. Is it consistent with marketing objectives?

  5. Does it embody the company's values, culture & ethical stance?

  6. Does it reflect the aims & objectives of the business?

  7. Does it highlight the core strengths of the business?

  8. Is it focused on a target market?

  9. Will it inspire & motivate employees?

  10. Will it increase employee commitment?

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A small mind-map covering mission statements.
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