The Big Idea

The Big Idea

1. Simplicity

   • Kid understandable
   • Baseline to honesty

2. Need

   • User frustrations?

3. Oportunity

   • What if?
   • Mind map
     • Research idea
       • Make connections
         • Brainstorm opportunities
           • List results

4. Uniqueness

   • Special snowflake
     • Lower some barrier
     • Define market
     • Market category
     • Change the market
   • Look for resonance

5. Focus

   • The one thing you want to solve
   • On the right oppurtinity
   • https://www.entrepreneur.com/article/225321

6. Brainstorming

   • Individual
     • Freer
     • More effective on simple problems
     • Solutions
   • Group
     • Develop focus or vision
     • Attack problem
       • Set up to discover a solution
     • Let it flow, no judgement
     • Keep tolerance and energy
   • Be visual
     • Sketching
       • Feedback
       • Comparison
       • Keep focus

7. Research

   • Fill idea holes

Images and files in the map

• 10. Understanding Customer Needs (Embed)