Public Relations

Public Relations

1. Helps people see the good things about an organization

   • Drives an organization's decisions to adapt and opérate more for the public benfefit
     • IS A VITAL TOOL OF ADJUSTMENT, INTERPRETATION, AND INTEGRATION BETWEEN INDIVIDUALS, GROUPS, AND SOCIETY

2. Main elements

   • Informing people
   • Persuading people
   • Integrating people with people

3. RACE

   • Research
   • Action plan/objectives
   • Communication tactics
   • Evaluation

4. Profesionales handling a positive public image

   • important element of promotion mix, keeping a good relationship with the public

5. PUBLICITY

   • A form of public relation that provides new or information in the media
     • How a business is perceived in the media

6. ADVERTISING

   • Tool for both public relations and marketing
     • Persuasive communication through parchases media to promote a product

7. MARKETING

   • Boosting public awareness of a product

8. BENEFITS

   • Financial health, reputation, safety, community service, civic awareness, recreación, health

9. Components

   • Internal
   • External

10. Essential elements

    • Objective
    • Goals
    • Audience
    • Research
    • Insights
    • Strategy
    • Creative
    • Channels
    • Calendar
    • Resources