Opportunities for Business Growth

Description

CBA Progress Report 3
Vhia Rose
Mind Map by Vhia Rose, updated more than 1 year ago
Vhia Rose
Created by Vhia Rose over 10 years ago
33
0

Resource summary

Opportunities for Business Growth
  1. Additional information and assistance for transition to Australia
    1. Target
      1. Students
        1. Expats
          1. High net wealth families
          2. Specialised products and services
            1. Alliances with local banks
              1. Local Bank Promotions
              2. Marketing overseas
                1. Billboards
                  1. TV Ads
                    1. Financial Magazines
                  2. Home Loans Products
                    1. Increased advertising for CBA home loans
                      1. Investment game app
                        1. Helps to educate and empower the public
                          1. Helps to promote real estate investment
                            1. Partnership with Domain to sponsor each other's products
                            2. Acts as advertising for CBA home loans
                          2. Market revival
                            1. Australian dollar depreciation
                              1. Increase in foreign investment
                              2. Increasing house prices
                                1. Higher mortgage potential for buyers
                                2. First home saver account maturity
                                  1. Tap into CBA's younger customers
                                    1. Offer free home loans and real estate investment advice
                                3. Expansion into Asian markets
                                  1. Opportunities to expand on institutional banking arm
                                    1. Indian business opportunities in technology and consumer durables
                                      1. Vietnam - the new manufacturing hub for big corporations
                                      2. Profitable business private banking markets
                                        1. Japanese economic recovery
                                          1. Wealthy businessmen and families
                                        2. Achieving a more global presence
                                          1. Promote online banking to limit requirement of branches
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