Color & Value

Color & Value

1. 1st Element to have visual impact

2. Electromagnetic Waves

   • color originates from this
   • if absorbs almost all wavelengths, looks black
     • subtractive color, process of experiencing absorbing all wavelengths

3. Color & Light

   • Light spectrum
   • Additive color
     • dynamic of working w/ colored light rays

4. Primary Colors of Light

   • red, green, blue

5. Color & Pigment

   • hue
     • determined by wavelength
   • tint
     • adding white
   • shade
     • adding black
   • intensity/saturation
     • refers to brightness or dullness

6. Standard Color Wheel

   • most relevant theory for fashion design

7. Munsell Color Tree

   • integrates hues with intervals of values

8. Color & Temperature

   • Warm vs. Cool

9. Color Interactions

   • Simultaneous Contrast
     • color looks different when in proximity to other color
     • Orphism, Simultaneism
       • movement, light, rhythm more important than presentation of object
   • Bezold Effect
     • changing one color in multicolor design creates a different visual product
   • Successive Contrast
     • if stare at a color for long time and look away, the complementary color appears in afterglow

10. Factors that influence perception

    • size, lighting, surface qualities

11. Value

    • Low-key values
      • middle gray values to black
    • High-key values
      • white to middle grays
    • value scale
      • gives concept a context

12. Contrast

    • Hight Contrast
      • draws attention & provides clarity
    • Low contrast
      • brings variety in subtle manner

13. Value & its perception

    • light values
      • advance/enlarge
    • dark values
      • recede
    • Values affect density
      • dark values- have greater visual weight

14. Roberto Capucci

    • 1 collection; mainly in museums
    • haute coute as art form
    • fashion as architecture