Digital Marketing Unit

Digital Advertising
1. Google AdWords
  1. Display
    1. HTML5
    2. Flash
    3. Targeting
      1. Remarketing
      2. Interests
      3. Bahaviour
      4. Placements
  2. Search Network
    1. Keywords
    2. Remarketing
2. Optimization
  1. Tracking
  2. Conversions
  3. Reporting
3. Yahoo Bing Ads
4. facebook
  1. Targeting
    1. Custom Audiences
    2. Remarketing
    3. Behaviour
5. Twitter
6. LinkeIn
7. Performance Network
  1. Mobile Advertising
  2. HTML5
8. YouTube
  1. TrueView
9. Media
Search Engine Optimization
1. OffPage
  1. Linkbuilding
  2. Reporting
2. OnPage
  1. Analysis
  2. Products
    1. SEO Basic
      1. Content Check
      2. URL Check
      3. PageRank
    2. SEO Plus
    3. SEO International
    4. SEO Online Shop
    5. SEO Relaunch
      1. Mapping
  3. Content
3. Sistrix
  1. Optimizer
  2. Link Analysis
  3. Competitor analysis
  4. Onpage Error Report
  5. Visibility
  6. Social Signals
  7. Keyword Ranking
4. Screaming Frog
  1. Sitemap
5. Webmaster Tools
  1. robots.txt
Digital Analysis
1. Tracking
  1. Sociodemographic Data
  2. Intersts
  3. Bahaviour
2. SetUp
3. Optimization
4. Google Analytics
  1. Conversion Tracking
  2. Custom Reports
  3. Dashboards
  4. Filters
  5. Alerts
  6. Webmaster Tools
  7. Universal Analytics
5. Webtrekk
6. Crazy Egg
  1. HeatMap
7. Tag Manager
  1. ECommerce Tracking
  2. Custom Event Tracking
  3. Virtual URLs
Content
1. SEO
2. Creation
  1. Storytelling
  2. Keywords
  3. Optimization
  4. Content Marketing
3. Infographics
4. Visual Storytelling
5. Editorial
6. Blogging
7. Seeding
8. Wordpress

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Digital Marketing Unit

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	Created by Verena Scheucher over 8 years ago