Chocoindulgance

Chocoindulgance

1. Logo

   • possible colours
     • black
       • Black would be base colour so that the other can be seen better
     • Gold
       • I chose gold as one of my colours because it represents luxury and top notch quality
     • Brown
       • The brown represents the chocolate and it's top notch quality

2. slogan

   • "Blissful bites"
     • I chose bliss bites as my slogan because it's short and simple and get's to the point

3. Target Audience

   • Luxury liferstyle
   • adults
   • sold in high end shops

4. What must be produced:

   • an original visual identity
   • a digital graphic, for print, for use on the box lid. The size of the digital graphic must be 10.5cm (height) × 14.8cm (width)
   • a version of the same digital graphic for use online to promote the chocolates, resized to 1000 pixels wide.

5. Packaging

   • possible designs
     • luxury pattern
     • cubic pattern