Mind map
The Ritz Carlton
Map content
The Ritz Carlton
User Imagery
- International
- White collar
- Traditional
- Upper class
- Elegance
Usage Imagery
- Honeymoon
- Special occassions
- Living the dream
Brand Personality
- Classic
- Traditional
- Sophisticated
- Independent
- Welcoming
- Genuine care
Symbolic
- Prestige
- Self-confidence
- Identify yourself as rich and famous
Experiential
- Relaxation
- Care-free
- Fullfillment of unexpressed needs
- Memorable Stay
- Warm welcome & goodbye
- Feeling of belonging
Functional
- High Quality
- Long-lasting memories
- Enjoyable stay
Product Related
- Accomodation
- Spa, gym and health care
- Food and beverage outlets
- Golf courses, leisure centers, activities for every age