Attitudes and Attitude Change

Annotations:

• Direct Experience Associative Learning Cognitive Development Interaction with others

1. LaPierre's Prejudice Study (1934)

   Annotations:

   • Specificity Time Self-Awareness Attitude Accessibility and Strength
2. Theory of Planned Behaviour (Ajzen, 1987)
   1. Attitude towards the behaviour
   2. Subjective norm
      1. Intention
         1. Behvaviour
   3. Perceived behavioural control

1. Can we change attitudes?
   1. Cognitive Dissonance - Festinger, 1957

      Annotations:

      • Induced complianc Freedom of choice Effort Justification

1. Three Component Structure - Rosenberg and Hovland (1960)
   1. Affect

      Annotations:

      • - Expressions of feelings towards an object
   2. Cognition

      Annotations:

      • - Expressions of beliefs about an object
   3. Behaviour

      Annotations:

      • - Overt actions or verbal statement concerning behaviour