Effective communication [ EC01&EC02 ]

Effective communication [ EC01&EC02 ]

1. Text Structures

   • Basic text structures:
   • Structuring paragraph:
   • Other text structures: Compare and contrast, Cause and effect, Problem and solution, Chronological, Sequential, Topical
     • Compare&Contrast:  This structure is used to organise information by their similarities and differences.  Used to show strength and weakness in persuasive writing.  Compare = similarities; contrast = Differences.  Examples of words in a compare, contrast text structure: -- Similarly, on the other hand, likewise, in contrast, unlikely, neither and both
     • Cause and effect:  This structure is used to organise the reason (causes) and results (effects) of certain events.  Examples of words in a cause and effect text structure. -- As a result of.., because..., due to this..., this caused..., since.., therefore.
     • Problem and Solution:  This structure is used to divide the information into two main sections (problems & solutions)  Used a lot in persuasive writing when the speaker wants the audience to see the problems and ask them to support their solution.  Examples of words used mostly in the problem & solution. -- E.g. Challenges, problems, difficulty, solve, resolve, solution and overcome.
     • Chronological:  Organised by segments of time.  Told forwards or backwards, told by the hour, date, and year.  Example of the texts in chronological order: -- Biography, Auto biography, Historical texts, narrative texts.  Words which indicate chronological events. -- Concurrently, not long after, then, when, subentry.
     • Sequential:  Organised by steps on the order of events occurred.  The event has to be dependent upon the previous in order to occur. -- Words used frequently firstly, secondly, thirdly.
     • Topical: - This structure is to organise a main topic’s subtopics ^^^

2. Communication model

   • Analyzing problem using CAPS; Context, Audience, Purpose, Structure
     • What is the audience's motive, demographics, psychographics
       • Motives: Motivation, Problems, Pains Demographics: Gender, Age, Education, Religion, Culture Psychographics: Attitudes, Personality, Habits, Values
       • Audience analysis: ..., Occupation, Character/Personality, Interest/Hobbies, Lifestyle, Budget/Financial ability, Knowledge of product/Topic
     • Context
       • In terms of occasion, the social and cultural forces at play, the style of communication, and the form/medium of communication
     • General purpose: Persuade, Inform, Entertain [ PIE ]
     • Structure: Introduction, Body, Conclusion
       • Introduction: Use a quotation/catch phrase, tell a story/incident/example, Ask provocative questions, Give startling facts/statistics, Give a hypothetical situation, Give a brief demonstration
       • Body: Information and Points - 3 main ideas with facts, information and personal stories to explain your point
       • Structure: The summary - re-emphasize main points in a memorable way (e.g, link back to the question/story) The close thoughts - Motivate the audience to respond/act, Inspirational appeal or challenges

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