Mind map
TCEO MODEL
Mind map: TCEO model digital marketing
Map content
TCEO MODEL
Digital Marketing
- connect
- long term relationships
- attention for value
- Segmentation
- Personalised messages
- measurable
- web analytics
- Intersection: People and technology
- crowdsourcing
- problem solving model
- collaboration
- brand building kinship
- problem solving model
interrelated disciplines
- Think
- strategic plans for the digital world.
- consumer insights
- research
- concept development
- concept development
- budget allocation
- channel planning
- Research, plan and strategise
- challenges
- meet communication
- market
- product
- challenges
- digital tools and tactics
- effective marketing strategies
- Situational Analysis
- Environment
- PESTLE
- business
- customers
- consumer journey
- competitors
- Environment
- iterating
- evolving
- adapts from tradicional marketing
- user centric thinking
- Five Forces
- Price
- Product
- Placement
- Promotion
- People
- consumer centric organisations
- Participante in brand story
- consumer centric organisations
- Crafting
- Context
- value exchange
- objectives
- SMART
- tatics
- KPIs
- targets
- tactics and evaluation
- SEO
- Search Advertising
- online advertising
- Afiliate marketing
- video marketing
- social media
- email marketing
- Ongoing optimisation
- Situational Analysis
- opportunities
- interaction
- consumer engagement
- interactive experiences
- effective marketing strategies
- Market Research
- understand
- audiences
- campaigns
- understand
- Content Marketing Strategy
- use of content
- reach audiences
- use of content
- Key Terms
- API
- Cluetrain manifesto
- Market share
- metric
- ORM
- PPC
- ROI
- RSS
- SEO
- SMS
- SOAP
- Strategy
- Tactic
- WebPR
- XML
- strategic plans for the digital world.
- Create
- Brings concepts to life
- executing campaigns
- shaping platforms
- Beautiful assets
- websites
- videos
- banner adverts
- applications
- Brings concepts to life
- Engage
- driving traffic
- Building relationships
- Optimise
- continuous improvement
- insight
- analytics
- data mining
- conversation optimisation
- testing
- insight
- test assets and campaigns.
- Performance
- continuous improvement
- Optimal use of digital tactics
- Think
Information
- Description
- There are many models for approaching digital marketing but we have found it most effective to group it into four interrelated disciplines: Think, Create, Engage and Optimise. This grouping creates a process that will result in the optimal use of digital tactics.
- Created by
- María Soto Trujillo
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