Coffee Machine

Coffee Machine

1. Gender

   • Aimed at all genders
   • Unisex not designed for one gender
   • Neutral colours used
   • Plain design style to appeal to all
   • Open/ large demographic

2. Age

   • All users old enough to make coffee 10-90
     • No age restriction on product packaging
   • No set age limit
   • No complicated electronics to confuse older generations
   • Office/ workshop worker age

3. Quality

   • Low
   • Unlikely to last
   • Flimsy construction
   • Mass produced= affordable
   • Less than 6 month lifespan
   • Replacable
   • Functional/ does its job

4. Cost

   • Inexpensive
   • Value
     • Cheapest sold by Argos
   • Last 6 month
   • Low cost to replace
   • £11.49
     • Affordable for nearly all households

5. Main features

   • Make large volume of coffee
   • Keep it warm for a long time
   • Boil water
   • Filter coffee grounds
   • Simple design
   • Design becomes intuitive quickly
   • Last around 6 months