Market Segmentation - created from Mind Map

Page 1

Geographic Segmentation

Geographic Segmentation

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

It calls for dividing the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods.

It calls for dividing the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods.

It calls for dividing the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods.

It divides the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and na- tionality.

Gender segmentation

Income segmentation

Dividing a market into different segments based on gender.

Dividing a market into different income segments.

Dividing a market into different segments based on social class, lifestyle, or personality characteristics.

Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product.

Occasion segmentation

Benefit segmentation

Dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.

Dividing the market into segments according to the different benefits that consumers seek from the product.