33. People Process Information Best in Story Form

Why use stories?

• Stories are an effective way to help your user better understand information and stay engaged with the content you provide.
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• Caption: Photo courtesy of: http://blog.sendlane.com/the-art-of-storytelling/

The Facts Regarding Stories

• The Three Act Structure
• This type of story has a beginning, middle, and end.
• The Classic Story
• This type of story has been around for a long time and usually follows a popular plot. Examples include mystery, romance, coming of age, etc.
• Reading or listening to a story can cause the user to imply causation even if there is none. Even if all the information isn't provided, the brain will make a connection between an event and a corresponding result even if it isn't clear that one exists.
• Stories are appropriate in all settings. Even a dry document such as an annual report can benefit from a story to better help engage the reader.