84. People Want What is Familiar When They're Sad or Scared
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84. People Want What is Familiar
- People want what is familiar when they're sad or scared
- When you're about to be fired, but you need to stop and get groceries, are you going to choose a new cereal or stick with the familiar?
- A strong logo is familiar. When people are sad or scared, they go to the strong or familiar brand

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- User has deleted their subject information Slide Set on 84. People Want What is Familiar When They're Sad or Scared, created by Deleted user on 04/09/2018.
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- Deleted user · Sep 2018
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- Sep 4, 2018
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- Created by Alexis Dahlberg · Sep 3, 2018
- Copied by Alexis Dahlberg · Sep 4, 2018
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