Flashcards
3. Portfolio management and product diversification
Cards in this deck (10)
- 1Name three possibilities how to use resources!- investments
- divestments
- structural adjustments - 2Name three types of financial performance measurements?- accounting based
- market based
- mixed - 3Name examples for non financial performance measurements!- market share
- productivity
- error frequency
- market growth - 4Name the two dimensions of a BCG Matrix!- market growth rate
- relative market share - 5Name the 4 types of positioning in a BCG Matrix and where they are positioned!
- 6Name the two dimensions of the McKinsey Portfolio and factors of the dimensions!- Market Attractiveness (growth, size, competitive structure, barriers to entry)
- Business strength (market share, fin resources, R&D position, Brand identitity) - 7Name the two dimensions of a Return-Spread Growth Portfolio!- ROCE (return on capital employed)
- Growth rate - 8Name two possibilities for expansion within the industry!- economic of sales
- market power - 9Name three possibilities for expansion across the industry!- opportunities (product diversification)
- Revenue Synergies = customer perceive package offering more valuable
- Cost Synergies = resources shared across product areas - 10Name three types of product diversification!- concentric (high similarity)
- relational (related, but different value chain)
- conglomerate (different value chains)
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- User has deleted their subject information Flashcards on 3. Portfolio management and product diversification, created by Deleted user on 05/12/2018.
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- Deleted user · Dec 2018
- Updated
- Dec 5, 2018
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- Created by Nils von der Heide · Dec 5, 2018
- Copied by Nils von der Heide · Dec 5, 2018
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