47. Danger, Food, Sex, Movement, Faces, and Stories get the most attention

Slide 1

• Here's what grabs attention the most:
• Anything that moves (for example, video or blinking)
• Pictures of human faces, especially if they are looking right at you
• Pictures of food, sex or danger
• Stories
• Loud noises

Slide 2

• DANGER, FOOD, SEX, MOVEMENT, FACES, AND STORIES GET THE MOST ATTENTION...
• It may not always be appropriate to use food, sex, or danger in your Web page or software application, but if you do they’ll get a lot of attention.
• Use images of up-close faces.
• Use stories as much as you can, even for what you think is factual information.
• 
• Caption: Looking at food is something your brain cannot resist. “CDC Features.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 16 Nov. 2018, www.cdc.gov/features/turkeytime/index.html.