100 - People Value a Product More Highly When it's Physically in Front of Them

Page 1

100 - People Value a Product More Highly When it's Physically in Front of Them

Main Idea - People value a product higher when it's physically in front of them, as opposed to seeing a photo or reading a text description of the item.

This works with valuing food, toys, samples, etc. People illicit a response to physical items that causes them to perceive it at a higher value.

Page 2

What does this mean?

This means that brick and mortar stores have an advantage by having products on hand. They are able to charge more because of the physical experience and response from consumers.