33. People Processing Information Best in Story Form

33. Processing Information Best

• People Process Infromation Best in Story Form
• Let me tell you a story! ... how people best process information
• Beginning (introduce your setting, characters, and situation/conflict)
• Middle (obstacle or conflict)
• End (obstacle comes to climax and is resolved)
• The best stories create emotion and engage the reader.
• Stories can make dry information more memorable and interesting.
• Stories can lead to casual leaps...and may fill in causation when none is there. If not all the information is given within a story our brains tend to fill in the gaps creating a causation.
• "Once there was a young boy helping his mother cook dinner. She stepped away for just
• a minute and when she returned the mixing bowl had fallen on the floor."