30. The More Uncertain People Are, The More They Defend Their Ideas

The More Uncertain People are...

• ...The more They Defend Their Ideas.
• Sometimes, users do not want any new information that would conflict with their personal opinions. Even if the new information may be beneficial or helpful.
• This is called cognitive dissonance denial.

Alter your beliefs or deny the information?

• Cognitive Dissonance is the uncomfortable feeling you get when two ideas conflict with each other. You don't like the feeling so there are 2 ways to get rid of it:
• Change your belief
• Deny one of the ideas
• When forced, people will change their beliefs.
• People can be forced to defend an opinion they do not believe in by changing their narrative.

When Not Forced, people Dig In

• Sometimes,