Flashcards
Digital Marketing Jargon
Cards in this deck (46)
- 1StrategizeTo create a plan-of-action to achieve a certain goal
- 2PersonalizationAlteration of a piece of content to fit a specific individual
- 3ConversationAn exchange of words or ideas between two or more individuals
- 4ImpressionA single view of a piece of content on the internet; a set of eyeballs that saw something
- 5Share-of-VoiceThe percentage of people that a company owns for a specific topic or niche
- 6Brand EquityThe value of a brand based on the public's perception of it
- 7PerceptionA person's personal opinion of something based on their own context
- 8PositioningThe angle used for a specific piece of content
- 9EngagementActivity between a group of people around a company, concept, or each other
- 10ListeningThe act of consuming content or messages from others
- 11UtilizeTo use something....somehow
- 12EffectivenessA quality describing whether something or someone was able to complete a certain task or goal...or not
- 13EfficiencyA quality describing whether something or someone was able to complete a certain task or goal based on the amount of effort the person planned to use.
- 14OrganicThe quality of something achieved without financial support or paid online efforts (meaning you got it without spending any cash money)
- 15ROI"Return on investment": How much you got for how much effort or money you put in
- 16CampaignA bundle of actions that work together to achieve a certain goal
- 17SynergyThe combination of two actions or ideas in one effort (more scientifically known as the red + blue = purple effect)
- 18EvaluateTo reflect on a certain action, hopefully using numbers, to decide if the action was effective or not
- 19AwarenessA "measurement" of the public's knowledge of something—like a company, campaign, or person
- 20BrandingThe act of associating a certain feeling, image, or idea with a company.
- 21BuzzThe amount of chatter around a certain idea, company, etc. This can be in the form of social content or even in normal, everyday conversation.
- 22ViralThe quality of content items that are naturally shared from person to person in rapid succession ('cause they just can't help themselves!)
- 23EmpowerTo inspire a person or group of people to do something on their own
- 24OptimizeTo improve an object's ability to complete something, so that object can complete that action either harder, better, faster, or stronger
- 25StreamlineTo improve a series of processes so it takes less time or effort to complete the desired task
- 26MessagingThe central concept or idea that a marketer wants a person to understand when consuming a piece of content
- 27AlignmentThe shared goals and coordinated efforts of two parties to make something happen (think Marketing)
- 28TransparentOpen about one's intentions and inner-workings, as well as open to feedback and able to admit mistakes
- 29AuthenticTrue to one's nature instead of putting on a front or putting up a facade
- 30InfluencerA person who is capable of convincing a group of people to think a particular way or perform particular actions.
- 31360 Degree Experiencethe successful integration of online, offline, and social elements that involve the consumer in immersive brand interaction.
- 32SMO (Social Media Optimization)The use of all online social venues and communities to boost awareness - and interactivity - of a brand.
- 33Neuromorphic"humanistic computation". Apparently “the first big tech buzzword of 2014” according to the Washington Post. Read here to learn more.
- 34Blurring the Lines between Physical and Digitalmaking your online and offline retail presence seamless and dependent on one another.
- 35Omni-Channel RetailingConsumer experience that combines the tangible reality of brick and mortar stores with the informative convenience of online shopping.
- 36Retail BiometricsScanning technology that measures the effectiveness appeal of products and communication campaigns to all different demographics.
- 37Experience Managerthe newly rebranded name of Adobe CQ5, now known as AEM.
- 38nth screendesignation of the ability to connect and display content through multiple screens
- 39Customer-centricitySynonymous with customer satisfaction, a term used to measure how products and services supplied by a company meet or surpass customer expectation
- 40Programmatic Marketing/advertisingMarketing campaigns that are automatically triggered by any type of event and deployed according to a set of rules applied by software and algorithms
- 41Media Agnostic??
- 42Click FraudA type of fraud that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user for the purpose of generating a charge per click without having actual interest in ad’s link.
- 43Brand Storytelling?
- 44News Jacking?
- 45Viewability?
- 46Native AdvertisingAn online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience
Information
- Description
- Commonly used jargon in Digital Marketing
- Created by
- Deleted user · Sep 2016
- Updated
- Jan 11, 2017
- Views
- 145
- History
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- Created by Ronak Sharma · May 24, 2015
- Copied by Helen Davy · Sep 30, 2016
- Rating