Quiz
Business Intelligence
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Questions in this quiz (30)
1According to the Five Forces Model developed by Harvard University Business professor Micheal Porter, all of the following are major factors that determine a company's standing in an industry, except:
- ACompetitive rivalry among firms in the industry
- BBargaining power of suppliers
- CBargaining power of customers or buyers
- DTechnological (IT) superiority
2Forrester research repeatedly confirms there is a strong relationship between the quality of a firm's _____, which in turn increases revenue.
- AMobile apps and business transactions
- BCustomer experience and loyalty
- CIoT capabilities and KPIs
- DBusiness model and marketing efforts
3Using a combination of mobile and database technology, Pizza House keeps records of the pizza preferences of all its customers. When Sam orders from Pizza House, he only says "send me the usual" when he calls in his order; and hangs up. Accessing the database, the Pizza House worker knows his address, his usual order, and what credit card to bill. The streamlined ordering and fulfillment efficiency give the Pizza House _____.
- AA strategic plan
- BA competitive advantage
- CA strategic model
- DA sustainably business edge
4Enterprises can acquire the latest business apps and digital services as they are needed and without large upfront investments by switching from owning IT resources to _____.
- Acloud computing
- Bprivate data centers
- Cdata synchronization
- Dmachine-to-machine technology
5To maintain competitiveness, companies need IT [blank_start]agility[blank_end] in order to able to respond quickly.
- Aagility
6The field of _____ involves managing and analyzing massive sets of data for purposes such as target marketing, trend analysis, and the creation of individually tailored products and services.
- ACloud Computing
- BMachine-to-Machine technology
- CBusiness models
- DData Science
7Matt is using his own tablet for work purposes, which is an example of a trend called _____.
- AMixed use IT
- BEmployer IT cost shifting
- CIT consumerization
- DBYOM
8IT agility, flexibility, and mobility are tightly interrelated and primarily dependent on:
- AThe IT division's strategic hiring and training practices
- BAn organization's IT infrastructure and architecture
- CIT's integration with production and accounting units
- DStrategic alignment between IT budget and company mission statement
9Examples of _____ that can be facilitated by digital technologies are credit approval, opening a new account, order fulfillment, and shipping a product.
- AStrategic activities.
- BPlanning activities.
- CBusiness processes.
- DCompetitive advantages.
10What are the basic components of business processes?
- AInputs and outputs
- BInputs, activities, and deliverables
- CData, knowledge, and outputs
- DPeople, technology, and outputs
11IT [blank_start]consumerization[blank_end] is the migration of consumer technology into enterprise computing environments because personally-owned IT is as capable and cost-effective as its enterprise equivalents.
- Aconsumerization
12Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable real-time data _____.
- Avia radio signals
- Bover short distances
- Cusing cloud services
- Dvia databases
13The goal of [blank_start]business process reengineering[blank_end] is to eliminate the unnecessary non-value-added processes, then to simplify and automate the remaining processes to significantly reduce cycle time, labor, and costs.
- Abusiness process reengineering
14Dropbox, Gmail, and Google Drive are services accessible via the Internet and examples of [blank_start]Cloud Computing[blank_end].
- ACloud Computing
15_____ evaluate the newest and most innovative technologies and determine how they can be applied for competitive advantage. They develop technical standards, deploy technology, and supervise workers who deal with the daily IT issues of the firm.
- AProject Managers
- BCEOs
- CCFOs
- DChief Technology Officers
16Data management methodologies cannot solve _____ problems: they can only provide a framework in which those problems can be solved.
- APolitical
- BStrategic
- CTactical
- DOperational
17The overall goal of information management is _____.
- ATo insure compliance with government regulations regarding privacy, security, and confidentiality.
- BTo reduce costs and maintain high standards of information security by setting strict guidelines for access.
- CTo design and implement a well-planned out IT architecture, policies, and procedures needed to support the information and decision needs of an organization.
- DReduce the size of an organization's workforce and reliance on skilled employees.
18_____ is the use of IT tools and methods to collect, process, consolidate, store, and secure data from sources that are often fragmented and inconsistent.
- AInformation management.
- BData governance.
- CIT startegy
- DIT development
19Max is V.P. of sales at Ski Warehouse, a chain of snow sports equipment outlets throughout the Rocky Mountain and northwest regions of the U.S. The company was built over time by purchasing successful independent sporting equipment retailers. Max now finds it difficult to evaluate some of his store locations because they report their sales figures on a quarterly basis rather than monthly as do the stores in the rest of the company. This difficulty is an example of which of the following information deficiencies?
- ANon-standardized data
- BLost or bypassed data
- CUser-fierce interfaces
- DData silos
20Which of the following is not one of the reasons for information deficiencies?
- Adata silos
- Blost or bypassed data
- Cnon-standardized data formats
- Ddistributed systems
21_____ is the control of enterprise data through formal policies and procedures to help ensure that data can be trusted and are accessible.
- AData governance
- BMaster data management
- CBusiness strategy
- DData standardization
22The greatest strategic advantage of cloud solutions is that they increase an organization’s [blank_start]agility[blank_end], or ability to quickly implement IT for competitive advantage.
- Aagility
23_____ business models strive to create the best solution or experience for the customer.
- Acustomer-centric
- Bproduct-centric
- Cprofit-centric
- Drevenue-centric
24The terms “data”, “information” and “knowledge” have specific meanings. With regard to a customer satisfaction application used in the automobile industry, which of the following is an example of information?
- AThe Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
- BThe ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
- CReports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
- DRecords containing numerical ratings from customer surveys completed online after each visit to a dealership.
25Which of the following is not one of the 4 components of the enterprise architecture?
- AComputing architecture
- BApplication architecture
- CBusiness architecture
- DData architecture
26Which of the following is a potential disadvantage to using cloud services?
- AWith cloud computing, it may be more difficult to get to the root of performance problems, like the unplanned outages that sometimes occur with Google’s Gmail or Workday’s human resources apps.
- BRequires greater numbers of IT professionals to support the strategy.
- CRequires greater reliance on outside consultants or contract employees.
- DEmployees might over use applications, leading to higher costs.
27The success of any data-driven initiative, such as marketing campaigns, depends on ________.
- AProject management
- BEnterprise data governance
- CCustomer loyalty
- DCost control
28The term [blank_start]Information Management[blank_end] refers to how information is stored and organized; and the speed at which it is captured, analyzed, and reported.
- AInformation Management
29Many health care organizations are drowning in data. Yet health care workers cannot get reliable insights from this data. Information from physician notes, registration forms, discharge summaries, documents and so on often go unused or are difficult for administrators and mangers to access. One of the primary reasons for this problem is that _____________.
- AData are stored in silos
- BCutbacks in IT budgets have reduced their ability to operate effectively
- CUsers lack training and experience with health care apps
- DSecurity policies that are too stringent
30The terms “data”, “information”, and “knowledge” have specific meanings. With regard customer satisfaction application used in the automobile industry, which of the following is an example of knowledge?
- ARecords containing numerical ratings from customer surveys completed online after each visit to a dealership.
- BReports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
- CThe Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
- DThe ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
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- Quiz on Business Intelligence, created by Natalie Balzert on 05/02/2017.
- Author
- Natalie Balzert
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- English
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