Flashcards
1 Brands - vocabulary
Cards in this deck (15)
- 1brand loyaltythe tendency to always buy a particular brand
- 2brand imagethe ideas and beliefs people have about a brand
- 3brand stretchingusing an existing name on another type of product
(e. g. Bugatti; Ferrari; Esprit) - 4brand awarenesshow familiar people are with a brand (or its logo and slogan)
- 5brand namethe title given to a product by the company that makes it
- 6product launchthe introduction of a product to the market
- 7product lifecyclethe length of time people continue to buy a product
- 8product rangethe set of products made by a company
- 9product placementwhen products are used in films or TV programmes
- 10product endorsementthe use of a well-known person to advertise products
- 11market leaderthe best-selling product or brand in a market
- 12market researchinformation about what consumers want or need
- 13market sharethe percentage of sales a company has
- 14market challengerthe second best-selling product or brand in a market
- 15market segment (target group)customers of a similar age, income level or social group