Business Analytics and Decision Making

Start with the concepts

The Data Analytics mind map is a starting point for this page. It brings together data mining, big data, performance monitoring and trends. It also considers how context affects the way data is presented, including when monitoring user behavior and marketing campaign performance.

For a closer look at methods, move to Elements of business analytics. This mind map covers descriptive, inferential and predictive methods, including how data can be summarized and how results from a sample can be generalized.

Follow data into decisions

The listed flowchart on big data and business analytics describes using data analysis to inform business decisions. It introduces descriptive, predictive and prescriptive analytics, giving you another way to organize the concepts you meet in the mind maps.

A separate mind map looks at data and data analytics capability as strategic assets. It considers how viewing data as an asset can help people think about investment. Another business analytics mind map connects analytics with organizational culture, skills and technology infrastructure.

Use the flashcards and quiz

After exploring a map, use the flashcards on analytics and business decisions to test your recall. Their questions cover steps in analytics, aspects used to measure big data, categories of business analytics and the business decision process.

The quiz focuses on expected value and choices between risky options. Try it after reviewing the concepts, then return to a relevant map or the flashcards to explore ideas you want to understand better. The different formats let you move between seeing connections and answering questions.

Explore the unit

Business Analytics and Decision Making is a section of Data Analytics and Analysis in Databases and data science. The resources on this page offer ways to study data in the context of analysis and decisions within that unit.

Choose a map to begin, then use the flashcards and quiz alongside it.