Marketing Strategy flashcards
95 flashcard decks by 75 users · Page 1 of 3
This GoConqr page gathers over 80 Marketing Strategy flashcard decks, covering competitor analysis, positioning and market entry. University students and professional candidates can practice strategy concepts, while teachers can find material for lessons. Choose a deck to begin.
Select topic
- Strategic Marketing Planning67
- Marketing Audit and SWOT Analysis11
- Competitor Analysis and Porter's Five Forces14
- Marketing Objectives6
- Boston Matrix and Portfolio Analysis12
- Ansoff Matrix and Growth Strategies25
- Market Orientation and Customer Insights10
- Market Segmentation, Targeting and Positioning113
- Competitive Advantage and Competitive Strategies35
- Customer Value and Value Proposition15
- Branding and Brand Strategy8
- Marketing Mix13
- Marketing Tactics and Implementation20
- Market Share and Marketing Performance21
Flashcards
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10 cardsCompetitor Analysis, Segmentation Describe the dynamic process model for managing marketplace competition
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36 cardsMKT - SW 5 - Developing a Marketing Strategy (IMPORTANT!!) (36) MKT - SW 5 - Developing a Market Strategy: Segmentation, Targeting, Positioning (STP) (5-Step: Design a cus...
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117 cardsMKTG 495 Exam 1 Strategic Marketing Management 3 Steps
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57 cardsModule 2 MODULE 2 Corporate Strategies and Their Marketing Implications
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108 cardsApplied marketing flash cards What is a vital part of the core strategy within a marketing plan?
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81 cardsGlobal Strategic Marketing Define market orientation
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61 cardsMarketing Management Simulation A value chain is ... - consists of 7 activities - 4 primary activities and 5 secondary activities - are lin...
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47 cardsMKTG206: MarkStrat MCT MarkStrat: Participant Handbook
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32 cardsModule 3 Business Strategies and Their Marketing Implications
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28 cards6. Competitor Analysis Summarise: The five goals of marketing
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41 cardsSegmentation and Positioning What is Segmentation?
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35 cardsMKT 320F - Exam 1 What is marketing?
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39 cardsMarket Segmentation and Targeting What are the four steps in designing a customer driven market strategy?
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52 cardsUntitled represents the “homework” marketing must do before any product exists
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49 cardsMarketing Test #1 3 Types of Strategies
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41 cardsChapter 1, 2, 3 Give a definition of Marketing Strategy
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36 cards9 Marketing Planning and Internal Analysis What is corporate strategy
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25 cardsValues Based Marketing What is Values-Based Marketing?
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42 cardschapter 2
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16 cardsMNM3709 What are the 5 P's of Strategy
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22 cardsMRKT MGMT by Kotler & Keller Ch. 2 What are the phases of the Value Delivery Process? (3)
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35 cardsMops 1 Why Market Operations? (4)
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37 cardsMarketing Final 2016 Marketing Analysis What are the 5Cs?
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34 cardsClass notes why is it important to get the product configuration right?
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39 cardsExam #2 Definition MARKET SEGMENTATION
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33 cardsUntitled strategic planning is
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17 cardsPrinciples of Marketing What are the four segments, where are they placed, and what are the axis of the Boston Consulting Group Por...
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19 cardsAnsoff Matrix Strategy What is the Ansoff Matrix?
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12 cardsUnit 3 - Marketing Strategies - Ansoffs Matrix
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33 cardsChapter 3 MRK108
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25 cardsChapter 2 Marketing
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25 cardsBusiness, Marketing strategies (1.3.5) Product Life cycle
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18 cardsFirst to Market First to Fail objective of the article
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31 cardsChapter 2 Marketing Book
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19 cardsDiscovering new points of differentiation objective of the article
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19 cardsUntitled What are the 5 interrelated processes of strategic marketing?
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18 cardsbreak-free from product lifecycle what is product life cycle
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27 cardsUntitled What is a marketing strategy?
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17 cardsBusiness term 4 Think of an industry (such as retail, banking or computing) and list five businesses that compete in that i...
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23 cardsCH2
More Marketing Strategy resources
About marketing strategy flashcards
GoConqr OriginalUsing Marketing Strategy flashcards
These user-made decks offer different ways to practice the language and decisions of marketing strategy. Competitor Analysis, Segmentation asks about marketplace competition and identifying competitors. Market Entry Strategies covers early and late market entry, including advantages and risks.
For a starting point, try Competitor Analysis, Segmentation if you want to work through questions about the competitive landscape. If you are studying growth choices, the Ansoff Matrix deck offers another topic to explore. Check the first few cards in a deck to see whether it fits what you are studying.
Build a study routine
Work through a deck and return to cards you find difficult. Say or write your answer before checking it, then look for connections between terms. If you need a broader view of a topic, switch to a mind map on the Marketing Strategy unit page; use a quiz there when you want a different way to check your understanding.
Pick a topic and explore a deck that matches it.
Frequently asked questions
Which flashcard deck should I start with?
Competitor Analysis, Segmentation is a useful place to start if you want to practice questions about competitors and the competitive landscape. For a focus on entry timing, try Market Entry Strategies instead. Look at the first few cards to see which deck matches your current topic.
What topics do these flashcards cover?
The decks cover competitor analysis, segmentation, positioning, marketing planning and market entry. You can also find material on growth choices in Ansoff Matrix. Some decks have course or chapter titles, so opening a few cards can help you decide whether their content is relevant to your study.
Are these flashcards free to use?
Yes. Every resource listed here is free to open and study without an account. The decks were made by GoConqr users, not by GoConqr. A free account also lets you save quiz scores and make your own quizzes, mind maps, flashcards and notes.