Marketing Strategy mind maps

Explore Marketing Strategy mind maps

Start with Marketing Planning if you want a set of questions to guide your study. Its branches move from where a business is now to where it would like to be and how it might get there. Use those questions to organize what you already know before exploring another map.

For a closer look at grouping customers, open Market Segmentation. The map covers the definition and benefits of segmentation. You can also explore Marketing Orientation, which shows different ways of looking at marketing as a business philosophy, function and process.

Study with the maps

Follow a branch, then explain its connection to the central idea in your own words. Return to the map to check what you missed. When you want to test your understanding, switch to a quiz on the unit page; use flashcards when you want to check individual ideas. Pick a map and follow one branch to get started.