PESTEL Analysis

Start with the business environment

The PESTEL Analysis page brings together resources on the environment around a business. The mind map Strategic analysis introduces research into the business environment and its role in forming future strategies. It is a useful starting point if you want to see where external analysis fits before looking at individual factors.

Next, open PEST Analysis. It includes political and economic factors, with examples such as government actions, growth rates, interest rates and employment levels. Use its branches to identify the kinds of information a firm might consider.

Explore PESTEL factors

The maps titled PESTEL offer further ways to organize external factors. One includes political, economic, social, technological, environmental and legal factors. Another lists examples including taxation policy, government stability, inflation and unemployment.

The Environment (Week 3) places PESTEL alongside the macro-environment and industry or sector. It describes using PESTEL to identify drivers of change. For a named business example, Bunnings PESTEL organizes material under political, economic, social, technological, environmental and legal headings.

As you study, compare the branches of two maps. Look for factors that appear in both, then note the different examples each map uses. There are no quizzes listed on this page, so the maps and note are the available starting points for studying the topic.

Connect the topic to the unit

PESTEL Analysis is a section of the Strategic Analysis unit in Business administration and management (incl. project management). The listed resources connect the topic to that unit through external analysis and research into the business environment.

The note created from a mind map discusses external analysis, including the far and near environments. Read it alongside Strategic analysis to move between a written explanation and a visual overview. When you are ready, choose another map and compare its approach.