Test
MARKETING CH 3: Analyzing the Marketing Environment
Preguntas del test (39)
1The demographic, economic, natural, technological, political, and cultural forces that affect a company's ability to serve its customers make up which of the following?
- AMacroenvironment
- BTechnological environment
- CCultural environment
- DMarketing environment
- EMicroenvironment
2Which is now the largest generation alive in the United States?
- AMillennials
- BBaby boomers
- CGeneration Alpha
- DGeneration Z
- EGeneration X
3The first generation to come of age in a world filled with computers, mobile phones, and online social media, ________ embrace(s) technology as a way of life.
- AGeneration X
- Bmillennials
- Cbaby boomers
- DGeneration Alpha
- EGeneration Z
4Americans are a mobile people, with about 9 percent of all U.S. residents moving each year. Which population trend does this describe?
- ADecreases in populations in Oregon and Alabama
- BAn exodus from the suburbs
- CIncreases in populations in New York and Connecticut
- DA shift from the Sunbelt states to the Snowbelt states
- EA shift from rural to metropolitan areas
5Which environment shows trends including shortages of certain raw materials, higher pollution levels, and more government intervention?
- AThe political environment
- BThe economic environment
- CThe natural environment
- DThe sociocultural environment
- EThe technological environment
6Wonders such as smartphones, driverless cars, and antibiotics can be attributed to which marketing environment?
- ASocial
- BPolitical
- CNatural
- DCultural
- ETechnological
7Environmental sustainability means ________.
- Ameeting present needs without compromising the ability of future generations to meet their needs
- Bdoing good deeds to atone for the strain that a business puts on the natural environment
- Csacrificing business success to protect natural resources
- Dusing fewer natural resources than one's competitors
- Eprecisely following federal and state environmental regulations
8The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.
- Ademographic
- B.
political - Ctechnological
- Dcultural
- Eeconomic
9To exercise social responsibility, many companies are linking themselves to what type of marketing?
- AGenerational
- BCause-related
- CTechnological
- DEnvironmental
- EIntermediaries
10Which statement regarding cultural values is true?
- ACore beliefs and values are more open to change than secondary values.
- BThe media pushes core values onto the community.
- CMarketers have no chance of changing secondary values
- DSecondary beliefs and values are less open to change than core beliefs.
- EMarketers have little chance of changing core values.
11Which of the following is NOT one of the components of a company's microenvironment?
- AMarketing intermediaries
- BCustomer markets
- CSuppliers
- DCultural forces
- ECompetitors
12Which of the following is NOT one of the forces in a company's macroenvironment that shape opportunities and pose threats to the company?
- ATechnological forces
- BEconomic forces
- CDemographic forces
- DCompetitive forces
- ECultural forces
13The company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.
- Asupply chain
- B.
natural environment - Cmacroenvironment
- Dcompetitive environment
- Emicroenvironment
14Which is NOT one of the major actors in the microenvironment?
- ACompetitors
- BSuppliers
- CCultural forces
- DCustomers
- EThe company
15In terms of the microenvironment, any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives is called a ________.
- Asupplier
- Bmarketing intermediary
- C.
public - Dcustomer
- Ecompetitor
16Which of the following statements is correct regarding generational marketing?
- AEach generation shares similar socio-economic status (SES).
- BThe changing age structure of the population is of little importance to marketers.
- CGeneration Alpha, Millennials, and Gen Z are so similar that marketers can treat them as one segment.
- DDemographically, generational marketing in the U.S. today is characterized by rising birthrates and shorter life expectancies.
- EDefining people by their birth date may be less effective than segmenting them by lifestyle, life stage, or common values.
17One recent trend in the ________ is that rather than reverting to their old free-spending ways, Americans are retaining an enthusiasm for frugality.
- Atechnological environment
- Beconomic environment
- Cpolitical environment
- Ddemographic environment
- Esociocultural environment
18Age, race, gender, and other statistics are part of a company's ________ environment.
- Acultural
- Bmicro
- Cpolitical
- Ddemographic
- Eeconomic
19Marketers keep a close eye on demographic trends and developments in their markets. They analyze ________.
- Achanging age and family structures, geographic population shifts, consumption habits, and population diversity
- Bchanging age and family structures, geographic population shifts, political shifts, educational characteristics, and population diversity
- C.
changing age and family structures, geographic population shifts, educational characteristics, technological advances, and population diversity - Dchanging age and family structures, geographic population shifts, economic changes, and population diversity
- Echanging age and family structures, geographic population shifts, educational characteristics, and population diversity
20The demographic environment is of major interest to marketers because it involves ________.
- Aincreasingly diverse markets
- Ba better-educated, more white-collar, more professional population
- Cpeople, and people make up markets
- Dchanges in the age structure of the population
- Egeographic shifts in population
21The wealthiest generation in U.S. history is/are ________.
- AGeneration X
- Bthe millenials
- CGeneration Z
- Dthe baby boomers
- EGeneration Alpha
22Major economic variables include ________.
- Aincome, cost of living, and savings and borrowing patterns
- Bincome, cost of living, and government regulation
- Cincome, occupation, and savings and borrowing patterns
- Dpopulation, age, and occupation
- Eincome, savings and borrowing patterns, and lifestyle
23Which of the following is an important trend in the natural environment of which marketers should be aware?
- AA decrease in consumer concern toward the environment
- BDecreased government intervention
- CDecreased pollution
- DShortages of raw materials
- EA decreased emphasis on sustainability
24The IoT is part of which external marketing environment?
- AThe economic environment
- BThe technological environment
- CThe sociocultural environment
- DThe natural environment
- EThe demographic environment
25Being environmentally sustainable ________.
- Ais being embraced by fewer and fewer companies
- Bis nice, but is not part of companies' core missions
- Cmakes poor business sense
- Dis just about doing the right thing
- Ecan help deliver more value to customers
26Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural environment, which include ________.
- Aincreased government intervention, increased pollution, and the expense associated with sustainability
- Bgrowing shortages of raw materials, increased pollution, and increased government intervention in natural resource management
- Cincreased global pollution especially in Asia, climate change, and the refusal of foreign governments to address it
- Dgrowing depletion of natural resources, climate change, and accompanying shortages of raw materials
- Eclimate change, increased government intervention in environmental regulation, and the accompanying regulations
27Which of the following is true regarding the technological environment?
- ACompanies must keep up with changes in technology or risk being left behind.
- BTechnological changes are the second most dramatic force in the macroenvironment, after the economy.
- CChanges in technology are always beneficial to consumers and society.
- DAs products and technology become more complex, safety becomes less of a concern.
- EThe pace of technological change is slowing down.
28Changes in the ___________ have focused greater emphasis on ethics and socially responsible actions.
- Aeconomic environment
- Bpolitical and social environment
- Ccultural environment
- Dtechnological environment
- Edemographic environment
29Which of the following is NOT a recent shift in secondary U.S. cultural values?
- AThe past two decades have seen a sharp increase in confidence in and loyalty toward America's business and political organizations and institutions.
- BPeople have recognized that nature is finite and fragile; it can be destroyed or spoiled by human activities.
- CPeople have been moving away from materialism to seek more permanent values.
- DAmerican patriotism has been increasing gradually for the past two decades.
- EPeople use products, brands, and services as a means of self-expression, and they buy products and services that match their views of themselves.
303.4Explain the key changes in the political and cultural environments.
Question 3, Study Plan 3.4.1
2 correct
Points: 0 of 1
Question list
Question 1
Question 2
Legislation affecting business around the world has increased steadily over the years within the political environment. The increased legislation has been enacted in three primary areas, including ________.- Alaws protecting companies from each other, laws protecting companies doing business internationally, and laws protecting consumers
- Blaws protecting companies from excessive regulation, laws protecting consumers, and laws protecting the interests of society
- Claws protecting companies from each other, laws protecting consumers, and laws protecting the interests of society
- Dlaws protecting the interests of society against unrestrained business behavior, laws protecting environmentalists, and laws protecting children
- Egovernment regulation to protect consumers from unfair business practices, laws protecting children, and laws protecting the interests of society
31Companies that proactively take stands on social, political, and environmental issues are engaging in ________.
- Asocial irresponsibility
- Bsustainability
- Cdata security
- Dexploitation
- Ebrand activism
32
The cultural environment consists of ________ that affect a society's values, perceptions, preferences, and behaviors.- Ainstitutions
- Binstitutions and forces
- Ca population's set of beliefs
- Ddiverse cultural settings
- Ecultural beliefs and forces
33Marketers want to predict cultural shifts to spot new opportunities or threats. The major cultural values of a society are expressed in people's views of themselves and others, as well as in their views of ________.
- Aorganizations, society, nature, and the universe
- Borganizations, society, neighborhoods, and the universe
- Csociety, nature, schools, and the universe
- Dorganizations, society, schools, and nature
- Eorganizations, institutions, society, schools, and nature
34What advice would you give a firm about how to respond to the changing marketing environment?
- AIf the current strategy is working, there is no need to respond to environmental changes.
- BWhenever possible, take a proactive approach to the environment.
- CWatch environmental changes but react only when absolutely necessary
- DDo not do anything until competitors respond.
- EAccept the fact that things change and not much can be done about it.
35Firms that develop strategies to change the environment, instead of assuming that strategic options are bounded by the current environment, are being _______.
- Ashortsighted
- Breactive
- C.
cautious - Dproactive
- Epassive
36A company with a proactive stance toward the marketing environment would be MOST LIKELY to do which of the following in the face of unfounded, negative chatter about their product?
- AFocus on marketing other products in their line.
- BTry to hush up the negative talk.
- CAccept the negative consequences.
- DIgnore the issue.
- ECounter the false information.
37
Many companies see the marketing environment as uncontrollable. They ________ that will help the company avoid the threats and take advantage of the opportunities the environment provides.- Aanalyze environmental forces and execute strategies
- Banalyze environmental forces and design strategies
- Canalyze macroenvironmental forces and execute strategies
- Danalyze microenvironmental forces and execute strategies
- Edo not analyze environmental forces and design strategies
38Some companies do not see the marketing environment as uncontrollable. They take a ________ stance toward the marketing environment and develop strategies to ________ the environment.
- Await-and-see; adapt to
- Bproactive; change
- Creactive; change
- Dreactive; adapt to
- Eproactive; adapt to
39Rather than simply watching and responding to environmental events, aggressive firms can be proactive by ________.
- Afollowing existing laws
- B.
monitoring social media - Cpressing lawsuits to keep competitors in line
- Dreacting to changes in the environment as they occur
- Ewaiting for other firms to respond to changes in the environment
Información
- Descripción
- CH 3: Analyzing the Marketing Environment
- Autor
- itachi uchiha
- Idioma
- English
- Visitas
- 937
- Etiquetas
- Valoración
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