Test
SEM II 4.05 Objective Quiz
Crea una cuenta gratis para terminar este test
Guarda tu progreso y consulta tu resultado final.
¿Ya tienes cuenta? Inicia sesión
Preguntas del test (27)
1What do businesses often take into consideration when forecasting sales for marketing plans?
- ACompany’s profit goals
- BQuotas for salespeople
- CLocation of regional territories
- DCompetitors’ market share
2SWOT analysis is a technique for summarizing which components of a company?
- AStrengths, weaknesses, opportunities, and threats
- BSkills, workers, organizations, and teams
- CStrategy, wholesalers, objectives, and trademarks
- DStore, warranty, occupations, and tariffs
3When it is conducting a competitive analysis a firm discovers a competitor's weakness. Which condition has the firm most likely uncovered?
- AEthical disadvantage
- BInternal threat
- CMarketplace opportunity
- DProduct liability
4Which is a factor that new businesses consider when conducting an analysis of competitors in a specific market?
- AProduct quality and price
- BSize and availability of space
- CCost of supplies and equipment
- DIndustry research and training
5A SWOT analysis indicates that the buying preferences are changing, but the business has a very limited product line. This is an example of which situation?
- AInternal weakness compensating for an external threat.
- BInternal strength responding to an external threat.
- CExternal threat attacking an internal weakness.
- DExternal opportunity coinciding with an internal strength.
6A business asks its customers about the types and amounts of products that they plan to purchase in the next 12 months. What is the business using to help forecast sales?
- AMarket-factor analysis
- BAn attitude survey
- CA survey of buyer intentions
- DCustomer-positioning analysis
7The marketing objectives that a business develops for its marketing plan should lead to which situation?
- AIncreased prices
- BIncreased sales
- CDecreased costs
- DDecreased taxes
8Once a SWOT analysis identifies an internal strength, a business can use that strength to take advantage of which option?
- AOperating procedure
- BExternal opportunity
- CMarketing strategy
- DPromotional technique
9Businesses usually analyze market potential for a certain product by considering total demand for which component?
- AResearch sample
- BDay of the week
- CGeographical area
- DSocial situation
10As part of its market analysis, the SVM Company estimates to increases in product demand over a set time frame for a particular market segment. The SVM Company is attempting to analyze which market feature?
- ASize
- BGrowth rate
- CPerformance
- DProfitability
11What is a potential weakness a manager might identify in a SWOT analysis?
- ACompetitors failing
- BHigh-quality products
- CLack of management depth
- DLow-cost foreign competition
12Which is a factor that businesses often consider when conducting a market analysis?
- ALocation of the test market
- BSize of the market next year
- CSafety of the research process
- DDesign of the questionnaire
13One of the purposes of conducting a market analysis is to develop which component?
- AManagement team
- BDistribution plan
- COperating budget
- DCustomer profile
14Which is an internal strength that a business might identify during a SWOT analysis?
- ALimited competition
- BExtensive regulations
- CIncreased expenses
- DFinancial resources
15By conducting a competitive analysis, businesses often are able to determine if they have which attribute?
- AA competitive advantage
- BA target market
- CA promotional plan
- DA security problem
16The marketing strategy of a marketing plan should include which component?
- AProposed annual budget
- BExplanation of accounting methods
- CDetailed product description
- DList of current employees
17In which situation might a business decide that the cost of implementing a marketing plan for a specific product is much greater than the financial benefits?
- AAdvertising rates are increasing slightly.
- BLevel of profitability will remain the same.
- CTwo competitors have 65% of current market share.
- DTarget market buys $500,000 worth of product each year.
18One way that a business can learn about activities of its competitors is by performing which activity?
- AEvaluating Intranet efficiencies
- BReviewing secondary data
- CDeveloping product specifications
- DIdentifying communication barriers
19When a business develops a marketing plan, the objectives should be timely, measurable, and which other feature?
- AGeneral
- BAttainable
- CServiceable
- DImpulsive
20When forecasting sales for marketing plans, businesses often rely on which component?
- ASupplier data
- BGeneral statistics
- CResearch information
- DOperating reports
21An important step in the process of developing a marketing plan involves selecting which component?
- ADistribution agent
- BTarget market
- CSales force
- DResearch strategy
22Which is an activity that a business performs when conducting a competitive analysis?
- ASets productivity goals
- BMonitors marketing strategies of rivals
- CCalculates economic data
- DDevelops selling procedures
23The MKO Company projects that sales will increase from $675,900 this year to $736,731 next year. What is the forecasted percentage of the sales increase?
- A9.75%
- B9%
- C8.50%
- D8.25%
24Which information is known when conducting a market analysis about the demand for a product?
- AMarket potential
- BSales growth
- CTarget market
- DSupply factor
25What is a potential threat a manager might identify in a SWOT analysis?
- AEconomy rebounding
- BGrowing government regulation
- CWeak market image
- DCost advantages
26Forecasting sales for marketing plans is important because the forecast is used as which component?
- AStandard of measurement
- BType of research
- CMethod of communication
- DCompilation of data
27Which situation should a business consider prices of its competitors when developing a marketing plan?
- ASelecting a new supplier
- BOrganizing a new division
- CIntroducing a new product
- DAnalyzing a new database
Información
- Descripción
- SEM II 4.05 Objective Quiz
- Autor
- Chad Collins
- Idioma
- English
- Visitas
- 257
- Etiquetas
- Valoración
- Aún sin valoraciones Valora este test