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Math
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- 1BiasThe question influences responses in favour of, or against the topic of data collection.
Ex) Suppose a person asks: Don't you think the price of a movie ticket is too high? This person has a bias against the current ticket price, and the bias influences how the survey question is written. - 2Use of LanguageThe use of language in a question could lead people to give a particular answer.
Ex) If you ask: Don't you think the price of a movie ticket is too high? The question may lead people to answer yes. A better question would be: Do you think the price of a movie ticket is too high, too low, or fair? - 3TimingWhen the data are collected could lead to particular results.
Ex) A survey is conducted to find opinions on the need for a vehicle to have winter tires. The results may be different if the survey is conducted in August instead of February. - 4PrivacyIf the topic of the data collection is personal, a person may not want to answer the question or give an untrue answer. Anonymous surveys may help.
Ex) People may not want to answer a survey on weight if they have to step on a scale in front of other people. - 5Cultural SensitvityCultural Sensitivity means that you are aware of other cultures. You must avoid being offensive and asking questions that do not apply to that culture.
Ex) Suppose you wanted to know the favourite method of cooking ham, and you asked: Please circle your favourite method:BBQ, Bake, or Fry. The question doesn't apply to everyone b/c many people do not eat ham. A better question is: If you eat ham, name your favourite method of cooking it.
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- Fichas sobre Math, creado por ryleearyn el 19/06/2014.
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- ryleearyn
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