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T3 - The Self
Fichas del conjunto (14)
- 1Self conceptBeliefs a person holds about his or her attributes and how he or she evaluates these qualities
- 2Self-concept components
- 3Low self-esteemdo not think they will perform well and will try to avoid embarrassment or failure, or rejection
- 4High self-esteemexpect to be successful, will take more risks, and are more willing to be the center of attention.
- 5ideal selfThe ideal self is a person’s conception of how he or she would like to be
- 6actual selfThe actual self refers to our more realistic appraisal of the qualities we have and don’t have
- 7impression managementwork hard to manage what others think of them by strategically choosing clothing and other cues that will put them in a good light
- 8self-images
- 9Multiple selvesThe self can be thought of as having different components or role identities.
We each play many roles, and each has its own script, properties and costumes. - 10Looking glass SelfThe looking-glass self is the process of imagining the reactions of others toward us (also known as “taking the role of the other”.
- 11Levels of extended selvesIndividual level – inclusion of many personal possessions in self-definition, e.g. cars, clothing, etc.
Family level – includes a consumer’s residence and its furnishings.
Community level – the neighbourhood or town to which consumers belong.
Group level – attachments to certain social, religious… groups can be considered part of self. - 12Consumers use self-altering products to express individualism byCreating new self
Maintaining the existing self
Extending the self
Conforming - 13Self-image congruence modelssuggest that products will be chosen when their attributes match some aspect of the self.
- 14Symbolic self-completion theorypredicts that people who have an incomplete self-definition tend to complete this identity by acquiring and displaying symbols associated with it.
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- CB Fichas sobre T3 - The Self, creado por Sara Dias el 01/12/2018.
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- Sara Dias
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