Fichas
ECOMMERCE
Fichas del conjunto (13)
- 1Benefits to Customers-convenience
-more selection
-lower prices
-reviews
-allows for discretionary purchases
-suggestions for related items - 2Benefits to Companies-easier to interact with customers
-international - larger marketplace
-lower cost
-lower supplier costs
-dynamic pricing
-easy to set up an internet site - 3Types of Websites- B2C - business to consumers
-B2B - business to business
-B2E - business to employers
-C2C - consumer to consumer
-G2C - government to consumers
-G2B - government to business
-G2G - government to government - 4Revenue Models1. Catalogue Website - sell goods
2. Fee for content - newspapers
3. Ad Revenue - google, Yahoo
4. Fee for Transactions - stocks
5. Fee for Services - gaming, accounting
6. Free for Many, Fee for a Few - Dropbox - 5Ethical Issues-opt in/opt out spam
-use of information (privacy policies)
-return policy - no law requiring - 6Legal Issues-types of products you are allowed to sell
-intellectual property rights
-links to other sites
-tax laws that apply for international business - 7Payment System1. Credit Card
2. Cash Like (eg. Paypal, Bitcoin, Millicent)
3. Cheque Like (eg. check free) - 8Certifying a Website-BBB online
-Webtrust (accounting CAs)
-Truste (technical) - 9Concerns When Selling Products (Customer says they did not receive product)A company needs to protect themselves by using a courier or tracking by mail.
- 10Concerns When Selling Products (Customer says they received goods, but goods arrived damaged)A company needs to use insurance to cover damaged goods.
- 11Concerns When Selling Products (Customer returns a different product from what they ordered)Solutions:
-record serial numbers
-use metallic tags with company name on product - 12Concerns When Selling Products (Customer gets charged for product they never ordered)-only ship to credit card address
- 13Useful Websites-pricecentral.com
-priceline.com
-1and1.ca
-aabacosmallbusiness.com
-shopify.ca
-wix.com
-wordpress.com
-telus.net (private is free)
Información
- Descripción
- Degree (Management Information Systems) Business Management Fichas sobre ECOMMERCE, creado por Michelle Sportak el 05/03/2016.
- Creado por
- Michelle Sportak
- Visitas
- 7
- Valoración