Fichas
chapter 1
Fichas del conjunto (14)
- 15 ways online services could be accessed1. Tablet
2. Desktop Computer
3. Mobile Phone
4. Laptop
5. Palmtop - 25 services you can access online & state the benefits it brings1. Downloading movies – benefit it brings include slightly cheaper than buying a DVD, more convenient that going to a store so less effort.
2. communication- email, social networks or video chatting (Gmail, Facebook or Skype) can all be used to talk to people anywhere in the world quickly and easily.
3. real time information- checking information what’s happening at the exact moment. This is useful for train stations so you know when a train will arrive.
4. government documents-saves you from going out for a licence and you can acces it anytime of the day.
5. school VLE- lets students access work remotely if couldn’t attend lessons. - 3a definition & include 2 examples of Online AdvertisingOnline advertising is company’s promoting their products or services over the internet. 2 examples of this are search engine results pages where the company can register for their company website appears high up in the list of key word searches. The other way of advertising online is banners and pop up advertisements (that’s the annoying kind) . these can appear on many websites and often contain animation to catch peoples attention.
- 44 benefits to a company for advertising online compared to traditional advertising1. You can target selected customers better by only advertising on specific websites.
2. The thing that you’re advertising will be easy to access the website about it by just clicking on the advert.
3. It allows you do more things with in the advert such as interactive features.
4. Because it’s on the internet, it takes little effort to click on it so people are more likely to look at it. - 5why companies would use Real Time InformationTo inform passengers about arrival & departure times at bus & train stations.
- 6What is online advertisingOnline advertising is a means of promoting products and services using the internet. It can be used to spread marketing messages widely to customers. Online data storage is another example of an online service.
- 7what effect the increase in online advertising is likely to have on television advertisingPeople will only care about internet ones and companies will only want to advertise on the internet because they can link it to where their website is easily
- 8Spam Email MarketingJunk email where identical messages are sent to a number of recipients
- 9Unsolicited Bulk EmailsEmails that are sent to a large number of people who haven’t requested them
- 10Why People Don’t Like Them1. They are annoying and take up time filtering them out.
2. They’re often fake
3. Fill up space in inbox - 11Adverts need to be...1. Attractive (stands out/ catches your eye)
2. interesting - 12Pay–Per–Click Advertisingwebsites or Web pages hosting ads for other companies. If a surfer clicks on an ad, they will be re-directed through to the advertiser’s website. The website or web page provider will receive a payment for every ad which is clicked on
- 13Benefits for the company who owns the advert1. get notoriety from general public
- 14Benefits for the host website1. They receive money to fund the business
Información
- Descripción
- Fichas sobre chapter 1, creado por jo27635 el 01/12/2014.
- Creado por
- jo27635
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