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The Planning Process
Fichas del conjunto (4)
- 1What is the Planning GAP?The difference between the Desired Outcome and the Likely Outcome.
- 2Why is Planning Important?The Function of Planning is to minimise Conflict and to get the most for available resources.
- 3What are the Benefits of Planning?1. Reduce Risk- By taking into account all the likely out and creating a plan for them.
2. Reduce Uncertainty: People knows what is expected of them and when
3. Setting Targets and Standards: Targets & Objectives will be realistic.
4. Guidance: Gives clear instructions to the people involved
5. Gains Commitment: Acceptance+willing to work for it.
6. Improves Decision Making: Progress can be measured. - 4What is a Plan?A plan is the outcome of the Planning Process. It can be formal (Detailed & Written) or outlined ( Skeleton )
Información
- Descripción
- Strategic Marketing Management
- Creado por
- Natasha Tularam
- Visitas
- 12
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- Valoración