Fichas
3.3.4: Decision making to improve marketing performance (PLACE)
Fichas del conjunto (4)
- 1Places A Business Can Sell Their Product/Service:-wholesalers e.g. Costco
-online retailers
-retail stores
-door to door
-phone
-postal
-markets - 2What Influences The Choice Of Place:-nature of the product
-brand e.g. Rolex
-cost to business
-ease of purchase
-price of the product
-convenience
-competitors - 34 Main Methods of Distributing to Consumers:-Retailer (manufacturer->retailer->consumer): shops that sell goods/services to the final customers e.g. supermarkets (helps get producers products to consumers on a wide scale)
-Wholesaler (manufacturer->wholesaler->retailer->consumer): firms that purchase products in large quantities (bulk) and supply them in smaller quantities (producers prefer this to selling to small retailers as it reduces their distribution costs)
-Producer/manufcaturer (manufacturer->consumer): who supplies the product or service e.g. Direct Lines with insurance
-Agent (manufacturer->agent->consumer): firms that don't actually own the good but will facilitate buyers and sellers coming together to make a deal happen e.g. estate/travel agents - 4Factors Affecting Choice of Distribution Method:-profit margins: lower margins for producer the more steps there are in the process
-distribution costs
-control required over display and brand image
-proximity
-convenience for customers and type of product
Información
- Descripción
- A level (3.3: Decision making to improve marketing performance) Business Studies Fichas sobre 3.3.4: Decision making to improve marketing performance (PLACE), creado por Ashleigh-Jade Jones el 21/04/2017.
- Creado por
- Ashleigh-Jade Jones
- Visitas
- 29
- Valoración