8613855
Descrição
FlashCards por Ashleigh-Jade Jones, atualizado more than 1 year ago
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Criado por Ashleigh-Jade Jones
aproximadamente 7 anos atrás
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| Questão | Responda |
| Places A Business Can Sell Their Product/Service: | -wholesalers e.g. Costco -online retailers -retail stores -door to door -phone -postal -markets |
| What Influences The Choice Of Place: | -nature of the product -brand e.g. Rolex -cost to business -ease of purchase -price of the product -convenience -competitors |
| 4 Main Methods of Distributing to Consumers: | -Retailer (manufacturer->retailer->consumer): shops that sell goods/services to the final customers e.g. supermarkets (helps get producers products to consumers on a wide scale) -Wholesaler (manufacturer->wholesaler->retailer->consumer): firms that purchase products in large quantities (bulk) and supply them in smaller quantities (producers prefer this to selling to small retailers as it reduces their distribution costs) -Producer/manufcaturer (manufacturer->consumer): who supplies the product or service e.g. Direct Lines with insurance -Agent (manufacturer->agent->consumer): firms that don't actually own the good but will facilitate buyers and sellers coming together to make a deal happen e.g. estate/travel agents |
| Factors Affecting Choice of Distribution Method: | -profit margins: lower margins for producer the more steps there are in the process -distribution costs -control required over display and brand image -proximity -convenience for customers and type of product |
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