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Level of competition: It was very big, since it competes with the big hotel industry

Threat of new competitors: Several hotels tried to replicate the services offered by Airbnb, but did not opt for good results

Power of negotiation of the suppliers: This one was in favor since they could be of any person that had a house, be it in rent or own

Threat of new products: As already mentioned, many tried to offer similar products but without the same success

Power of negotiation of the clients: The clients had the greater power of negotiation because there were many hotels to which they could go

Five forces of porter