Big Data Fase 2

Business Analytics

what is it?

The process of using data analysis to inform business decisions.

Components

Descriptive Analytics

Predictive Analytics

Prescriptive Analytics

Analyzing past data to understand trends

Using statistical models to forecast future outcomes

Recommending actions based on data analysis.

Applications

Customer segmentation

Market trend analysis

Performance optimization

Data and Statistical Methods

what is it?

Techniques used to collect, analyze, interpret, and present data

Key Methods

Descriptive Statistics

Inferential Statistics

Regression Analysis

Summarizing data sets (mean, median, mode).

Making predictions or inferences about a population based on a sample.

Understanding relationships between variables.

Importance

Data-driven decision making

Identifying patterns and correlations

Enhancing business intelligence