Consumer Behavior

Consumer Behavior

1. Culture

   • Categories
     • Beliefs
     • Values
     • Customs
   • Forms of cultural learning
     • Formal Learning
     • Informal Learning
     • Technical Learning
   • Issues in culture
     • Enculturation
     • Acculturation
     • Symbol/Language
     • Ritual
     • Ritualistaic behavior
     • Culture is shared
     • Culture is dynamic
   • Measurement of culture
     • Content analysis
     • Field observation
     • Participant observers
     • Rokeach Value Survey

2. Subculture

   • Categories
     • Nationality
     • Religion
     • Geographic region
     • Race
     • Age
     • Gender
     • Occupation
     • Social class
   • Subcultures by Age
     • Baby Boomers
     • Generation X
     • Gen Y
     • Generation Z
     • The elderly

3. Reference Groups

   • Types of groups
     • Membership groups
     • Symbolic group
   • Broad Categories
     • Normative
     • Comparative
     • Indirect
   • Major consumer reference groups
   • Factors that affect
     • info & experience
     • Attractiveness of product
       • Credibility, attractiveness & power
   • Selected consumer-related
     • Shopping
     • Work
     • Virtual
     • Consumer action
   • Reference group appeals
     • Testimonial
     • Endorsement
     • Actor
     • Spokesperson
   • Family
     • Nuclear
     • Extended
     • Single-parent
   • Family life cycle
     • Bachelorhood
       • Honeymooners
         • Parenthood
           • Postparenthood
             • Dissolution

4. Social class

   • Social status
     • Income
     • Education
     • Occupation
   • Measurement
     • Subjective
     • Objective
       • Composite variable indexes
         • Index of Status Characteristics
         • Socioeconomic Status Score
         • Geodemographic Clusters
         • PRIZM
       • Single variable indexes
         • Chapin’s Social Status Scale
   • Consumer behavior & social class
     • Clothing, Fashion & Shopping
     • The Pursuit of Leisure
     • Saving, Spending & Credit
     • Social Class & Communication

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