m commerce

m commerce

1. incl all business activities done on a mobile device

   • communicate, inform, transact, entertain via a connection to public/private networks
   • buying.selling of goods through a wireless handheld device

2. mobile queries

   • tied to specific contexts
   • shopping queries are twice as likely to be in-store
   • trigger follow-up actions

3. buying/selling goods via a mobile device

   • all business activities over a portable device
   • perform, entertain, transact, communicate via connection to a public/private network

4. searches are tied to contexts

   • trigger follow-up actions
   • searches driven by speed and convenence
   • 80%+ additional searches, follow-ups, conversions happen within the first 5 hours.
     • importance of good ORM, CRM and social media

5. min. tech needed

   • GSM, EDGE, GPRS, WAP

6. categories

   • info
     • advertising
     • maps
   • goods
     • online store app
   • services
     • mBanking

7. advantages

   • accessible
   • convenient
   • reachable
   • expanded reach
   • customisable
   • lower cost of production
   • localisation
   • easy to monitor

8. disadvantages

   • lack of standards
   • device constraints
   • lack of accountability
   • customer support could be limited
   • networks
   • security