ALIBABA

ALIBABA

1. UBIQUITY

   • is very important
     • the future of retail may no longer be about retail. It could be about being:
       • Omniscient
       • Omnipresent
       • Always wise

2. GLOBAL REACH

   • Has operations in over 200 countries in 2016.
     • Online sales surpassed those of Walmart, Amazon, and eBay combined since 2015.
       • Revenues have been rising three percent each year.

3. UNIVERSAL STANDARDS

   • Alibaba have free acces for everyone

4. RICHNESS

   • Clear consistent message
   • There are a lot of products offered and they are described.

5. INTERACTIVITY

   • Offer custom services
   • Product features
   • supplier features making the platform more friendly

6. INFORMATION DENSITY

   • You have a huge range of multiple products
     • also you have multiple choice options to choose your products or destinations according suppliers and product.

7. PERSONALIZATION

   • Offers their customers to create a wishlist based on your own interests
     • but they don´t offer customize products

8. SOCIAL TECHNOLOGY

   • have huge presence on social networks
     • is involved on organazing social events around all the world

9. RECOMMENDATIONS

   • Translate products
     • Response time
   • Add fully customized experience
   • Create a solving problem center in countries
   • Mario Beltran Gonzalez, A01112985

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