GAMIFICATION

GAMIFICATION

1. USING

   • GAME ELEMENTS
   • GAME THINKING
   • NON-GAME ENVIRONMENT
   • TO INCREASE TARGET BEHAVIOUR AND ENGAGEMEN

2. DEFINITION

   • IS THE USE OF GAME ELEMENTS
     • GAME THINKING IN NON-GAME ENVIRONMENTS

3. GAME OR GAMIFICATION

   • GAME
     • CHARACTERIZED
       • RULES, RESTRICTIONS ,MEANINGFUL
       • WORKING TOWARDS A GOAL
   • GAMIFICATION
     • OFFERS A CLEAR AND SPECIFIC GOAL
     • HAS RULES AND RESTRICTIONS THAT MAKE IT GAME LIKE

4. EXAMPLES FOR GAMIFICATION

   • FOURSQUARE
     • USERS SHARE THEIR LOCATION WITH THEIR FRIENDS
       • THIS ACTION CREATED
         • VALUE FOR EVERYONE IN THEIR SOCIAL NETWORK
   • LINKEDLN
     • THIS MAKES IT IMPORTANT
       • KNOW THEIR USERS VERY WELL
         • FOR EXAMPLE
           • FOR USERS TO FILL IN THEIR PROFILES EXTENSIVELY
   • AMAZON
     • IMPROVE ITS WEBSITE
       • THE OPINION S OF OTHER CUSTOMERS
         • HAVE A GREAT INFLUENCE
           • ON THE BUYING DECISION OF CUSTOMERS
             • CONSIDERED THE QUEALITY OPINION

5. WEBSITE OPTIMIZATION

   • IMPROVING WEBSTITES TO
     • BETTER INFLUENCE THE BEHAVIOUR OF VISITOS
       • TARGET BEHAVIOURS
         • PROFILE COMPLETION
           • USE PERSUASION TECHNIQUES
         • IMPROVE REVIEW QUANTITY
         • IMPROVE REVIEW QUALITY
         • INCREASE USAGE FREQUENCY

6. USED FOR

   • PROMOTION
     • PREZI USES GAMIFICATION TO
       • GET STUDENTS FROM ALL OVER THE WORLD
         • TO PROMOTE THE SERVICE AND RECRUIT NEW USERS
   • EMPLOYEE PRODUCTIVITY
     • EMPLOYEES CAN BE ENCOURAGED
       • TO SHARE KNOWLEDGE
       • INVEST IN PERSONAL DEVELOPMENT
         • DO THEIR WORK IN A CERTAIN WAY
   • BEHAVIOUR CHANGE
     • STIMULATE BEHAVIOUR THAT PEOPLE ALREADY PURSUE OR FIND WORTHWHILE
   • LOYALTY
     • MOST MARKETERS ARE LOOKING FOR THEIR CUSTOMERS
       • Word of mouth
       • Product ownership
       • Brand knowledge and brand preference
       • Engagement
   • EDUCATION
     • Because of the parallels between learning and gaming
       • Feedback
       • Gaining s kills and experience
       • Rewards

7. KIND OF PLAYERS

   • KILLERS
     • WINNING , RANK AND DIRECT PEER TO PEER COMPETITION
   • ACHIEVERS
     • ATTAINING STATUS AND ACHIEVING PRESENT GOALS
   • SOCIALITES
     • SOCIALIZING AND A DRIVE TO DEVELOP A NETWORK OF FRIENDS
   • EXPLORES
     • EXPLORING AND A DRIVE TO DISCOVER THE UNKNOWN

8. Engagement loops

   • MOTIVATION
   • FEEDBACK
   • ACTION

9. 4 SORTS OF FUN

   • HARD FUN
   • EASY FUN
   • SERIOUS FUN
   • THE PEOPLE FACTOR

10. GAME ELEMETS

    • DYNAMICS
    • MECHANICS
    • COMPONENTS