Consumer Behavior

Consumer Behavior

1. Attitude

   • A person´s consistenly favorable or unfavorable evaluations, feelings and tendencies toward an object or idea.

2. Belief

   • A descriptive thought that a pearson holds about something

3. Business buyer behavior

   • Business buyer behavior is the intent and behavior shown by companies and employees into making purchases for the organization.

4. Consumer buyer behavior

   • Consumer buyer behavior is the sum total of a consumer´s attitudes, preferences, intentions, and decisions regarding the consumer´s behavior in the marketplace when purchasing a product or service.

5. Consumer market

   • A marketplace is a distinct group of potential customers that a company could target with its productos and services.

6. Culture

   • The set of basic values,perceptions, wants and behaviors learned by a member of society from family and other important institutions.

7. Groups

   • Two or more people who interact to acomplish individual or mutual goals

8. Learning

   • Changes in an individual`s behavior arising from experience

9. Lifestyle

   • A person`s pàtter of living as expressed in his activities, interests, and opinions.

10. Motive

    • A need that is sufficiently pressing to direct the person to seek satisfaction of need

11. New Product

    • Business focus on designing new products and selling these products to customers

12. New Task

    • Is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product / task.

13. Opinion leaders

    • Is a well-known individual or organization that has the ability to influence public opinion on the subject matter for which the opinion leader is known.

14. Perception

    • A marketing concept that encompasses a customer's impression, awareness and/or consciousness about a company or its offerings.