Consumer behavior

Consumer behavior

1. Business buyer behavior

   • The concept of understanding the needs and wants of a business and making appropiate purchases,which ultimately helps a company gets profit

2. Belief:A descreptive thought that a person holds about something

3. Attitude:Can be defined as the set of beliefs and emotions a consumer holds for a particular brand/product/service which determine the perceptions that consumer towards the former

4. Groups:A number of people or things that are located close together or are considered or classed together

5. Learning:Changes in an individual behaviour airising from experience

6. Lifestyle:Denoting advertising or products designed to apeal to a consumer by association with a desirable lifestyle

7. Motive:Buying motive relates to the feelings and emotions of people which generates a desire to purchase

8. New product:Is a process of promoting and selling a product to a customer

9. Perception:A marketing concept that encompasses a customer impression,awareness and/or consciousness about a company or its offering

10. New task:One purchase decision that has not been done previously by the business as they did not have the need for a new product/task

11. Opinion leader:Individual or organixation that has the ability to influence public opinion on the suv¡bject matter for which the opinion leader is known

12. Culture:A specific type of mkt that is a geared toward promoting a message to a certain group of potential purchasers from a particular culture or demographic

13. Consumer market:Market place consisting of household consumer who buy goods for individuals or family consumption

14. Consumer buyer behavior:Is the sum total of consumer attitudes preferences intentions and decisions regarding the consumers behavioe in the marketplace when purchasing a product or service