Birmingham CBD Regeneration

Birmingham CBD Regeneration

1. New apartments built

   • luxury and modern
     • aim to make it 'trendy' to live in the CBD
   • aimed at young urban professionals
   • edge of CBD/zone of assimilation
   • reurbanisation

2. ICC and Symphony Hall

   • "International Convention Centre"
   • 11 state of the art halls
   • completed in 1991
   • premium venue

3. The Mailbox

   • high class, exclusive district
   • range of designer stores ie DKNY
   • aimed at young urban professionals
   • range of bars and cafes
   • expensive salons
   • secure 24 hour parking
   • 2 hotels
   • gym

4. The NIA

   • concerts from large bands and artists
     • brings a great deal of money and tourism to the area

5. Brindley Place

   • improved canal network
   • 'trendy' bars, nightclubs and restaurants

6. The Bullring Shopping Centre

   • £500 million redevelopment
   • over 140 shops and restaurants opened
   • 3100 new car parking spaces
   • 8000 + jobs created
   • existing landmarks nearby cleaned and restored to look attractive

7. Reason for decline

   • accessibility of other cities that had better reputations
     • ie London, Manchester
     • less than one hour on the train
   • competition
     • internet shopping
     • out of town shopping centres
       • ie Merry Hill, Dudley
   • not enough parking spaces
     • overly expensive
   • shoppers open to the elements on the high street
   • high rent in the CBD
   • Perceptions of high crime