QUANTITATIVE RESEARCH

QUANTITATIVE RESEARCH

1. FACE TO FACE INTERVIEWS

   • Shopping malls; exhibitions
     • limited number
       • for the security of interviewers

2. TELEPHONE INTERVIEWS

   • they replaced f2f
     • but many people removed from the list
       • hand wired is off
   • just a 10%

3. ONLINE SURVEYS

   • dominant source
     • self completion surveys
   • administered quickly and efficiently
   • speed and costs

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