Language Techniques

Language Techniques

1. ELEMENTS

   • Author
   • Text type
     • Opinion piece
     • letter to the editor
     • Speech
     • editorial
   • Publication
   • Audience
   • Contention
   • Visuals

2. PERSUASIVE TECHNIQUES

   • Emotive techniques
     • Appeal to fear
     • Appeal to greed
     • Appeal to fairness
     • emotive language
     • Inclusive language
     • Anecdotes
   • Logic devices
     • Statistics
     • examples
     • expert opinion
   • Visual
     • Image
     • Focus (attention)
       • Size
       • Position
       • Language
       • Colours
     • Purpose

3. INTRODUCTION

   • Issue
   • Author
   • Text type
   • Publication
   • Contention
   • Significance of title
   • Audience
   • Tone

4. BODY PARAGRAPHS

   • Structure
     • IDENTIFY key persuasive tech. used in piece
     • IDENTIFY main points/sections of piece
   • Analysis Tech
     • IDENTIFY &DESCRIBE tech. being used
     • Provide EXAMPLES
     • Analyse IMPACT on audience
     • How it SUPPORTS authors argument/contention
   • Visual
     • Significance of image
     • attention
     • emphasized characteristics
     • LINK to authors intention