Research methodology

Research methodology

1. Is a discipline of knowledge responsible for elaborating, defining and systematizing the set of techniques, methods and procedures to be followed during the development of a research process for the production of knowledge.

2. 6 Stages of the research scientific

   • Observation and generation of questions.
     • Identify a topic of study from observation.
   • Research.
     • Gather information on the topic considered relevant.
   • Hypothesizing.
     • Predict the results of future observations.
   • Experimentation.
     • The hypothesis is tested through so-called scientific experiments.
   • Data analysis.
     • All data and information derived from the experiment are analysed.
   • Conclusions.
     • Going through these stages is key for a methodological work to be scientific and, therefore, objective, precise and coherent.

3. Purposes of the investigation

   • Verify or discredit the existence of an irregular factual situation
   • Identify the alleged perpetrators
   • Gather evidence

4. Types of research based on purpose

   • Applied research
   • Exploratory research
   • Descriptive

5. types of guidance-based research

   • Explanatory
   • Qualitative
   • Quantitative
   • Experimental research
   • Transverse

6. Qualitative and quantitative methods of research

   • Polls
   • Longitudinal study
   • Causal investigation
   • Case study
   • Observation method
   • Text analysis
   • Correlational research
   • Cross-sectional study

7. Types of business research and marketing

   • Exploratory research
   • Conclusive investigation
   • Field research
   • cabinet research
   • Motivational research

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