CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

1. Human behavior requires several relevant factors

   • 1. Sociocultural factors
   • 2. Marketing stimuli

2. THEORY ABOUT STIMULUS AND RESPONSE:

   • Reacts to a correct answer and is rewarded
     • This observation are seen in repetitive advertising
   • Reacts to a incorrect answer and is punished

3. THEORY ABOUT COGNITIVE LEARNING:

   • Experiences and beliefs previously of the buyer
     • Leaning more towards the psychological
       • The stimulating response.
   • Once the potential customer purchases a competitive product, it should be better than the one they had used

4. LEARNING GESTAL THEORY:

   • Based on perception
     • Providing meaningful keys
   • According to past experiences

5. PSYCHOANALYTIC LEARNING THEORY:

   • People being born with needs
     • Researchers are able to increase the chances of success of a product or service
       • an investment, resorting to analytical theory
         • To Discover an Motivatión
   • They cannot be directly satisfied
   • We seek to replace that need with other motivating things